Fresh on shift and full of surprises.

Rookie Roast is our ever-changing lineup of standout coffees — just like the new guy at the firehouse, you never know what you’re gonna get. Light, medium, or something wild, this roast rotates often but always shows up ready to work.

This Rookie is a smooth, approachable medium roast with an easy-drinking profile built around a berry sweetness, balanced body, and a clean finish.

Fresh-roasted in Show Low, Arizona, The Rookie is a versatile everyday coffee that works well for drip, pour-over, French press, or anyone looking for a balanced medium roast without an overly heavy profile.